![]() Soon, when recipients click on emails in our new product Engage, we’ll often be able to associate a home IP to a domain. One of the benefits of being the largest B2B data provider is that our footprint keeps on growing. Perhaps the most encouraging aspect of this is that ZoomInfo is not done plugging in additional sources to track work-from-home activity. Overall, we were creating nearly three times as many residential IP-to-company links at the height of the work-from-home scramble. It’s not surprising to see that people worked a little less from home during that week. Those holidays happen to land right when most work-from-home workers were starting to tire of the monotony. Makes sense, right? And that dip at the beginning of April? That’s the week of Good Friday, Easter and Passover. To demonstrate how ZoomInfo’s technology automatically adapted to the COVID-19 work-from-home world, I had our data team pull data on the the increase of residential traffic in our IP-to-company technology:Īs you can see, our IP identification solutions kicked into overdrive in terms of tracking work from home traffic right around the second and third weeks of March. ![]() ![]() Once my residential IP address is linked to ZoomInfo, our Websights and Intent products start identifying me as a ZoomInfo employee when I perform various actions on the web. After actions like these, my residential IP address is linked to ZoomInfo. So whether I’m filling out a web form on the website of a company in the ZoomInfo community from my patio or sending an email from my couch- my activity is fueling our IP data. However, we’re still logging these IP-to-domain pairings when activity occurs on home networks. Traditionally these actions happen largely from the office, so a large percentage of our IP data is corporate network IPs attached to domains. Wherever professionals are emailing, filling out forms, consuming content- we’re creating links between IP and domain. We get IP-to-company data by inspecting transactional business data. The reason why we have data, despite the shift, really comes down to understanding how we get the data.
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